Answers within one working day

On every page of your site, just above </head>. Your script is on Install in your dashboard.

Not sure where that is? See it per platform.

1. Online Store, Themes, Edit code: paste the script in theme.liquid, just above </head>.
2. Settings, Customer events, Add custom pixel: paste the Sightwick pixel, with Permission: Not required.

Both codes are on Install. The pixel brings in your orders.

1. Plugins, Add Plugin: install and activate WPCode.
2. Code Snippets, Header & Footer: paste the script in Header, then Save Changes.

Yes. Add the script as a Custom HTML tag on All Pages, with No additional consent required. Let it fire on every page without waiting for your cookie banner.

No. The scan finds your forms, your phone, WhatsApp and email buttons, and your booking and chat widgets. You pick which ones count.

Open Live events, visit your own site and press Refresh. Your visit is in the list.

On the login page, press Forgot password? and we email you a link. It works for 1 hour. Signed up with Google or Apple? Log in with that same button.

Quote, demo, contact and callback forms. Phone, email and WhatsApp buttons. Booking widgets and chat, with their bookings and started chats. For embeds like Typeform and Intercom, we help you set them up.

See which booking and chat tools.

25 pages of your site by default. Pages such as contact, quote, demo and pricing go first.

Each find shows its evidence and a score. A low score adds a "May break" note. A find can start switched on and still say "May break": check those first. Open Evidence to see the piece of your page it was found on.

Add its thank-you page under Add a page on Conversion actions, and pick its lead type. A lead type the scan already found cannot also take a page.

Switch it off on Conversion actions. Do this before you connect Google Ads: Google actions are made at the moment you connect.

Open Live events and do it yourself on your site: send a test form or click the phone number. Press Refresh.

See the row? Then counting works. No row? Write to us with the domain and the time.

Check that the Sightwick pixel is in Shopify under Settings, Customer events. Use exactly one: two Sightwick pixels count every order twice.

That is normal. Meta and Google also count people who saw an ad and bought later another way. Attribution shows what they say next to what you really sold.

We check every conversion action each week. What stopped is at the top of Overview.

We count every time someone opens your site, with or without cookies. That is often more than GA4 shows.

By default, the sale goes to the last click before it. First a Meta click, then a Google click, then a direct buy: by default, Google gets the sale.

On Attribution, pick First touch to see which ad came first.

A visitor asks for a quote, taps your email and downloads your brochure. By default, only the most valuable of the three goes to your ad platforms. The other two still show in your own reports.

From utm_campaign in your ad links. Campaign links in your dashboard has the text to paste in each ad platform you use.

A tap on your number or WhatsApp button. Sightwick counts the tap, not the conversation after it, and never reads your chats.

Counting starts the day Sightwick goes on your site. Judge a campaign on several weeks of sales and leads.

No. An ad click in the Instagram app and a later tap in Safari are not linked.

Meta's number counts purchases for a shop, leads for a lead site. You see it next to what you really sold, on Attribution.

Open Meta under Delivery and press Connect Meta. Sign in with Meta and pick your pixel and ad account.

Open Google Ads under Delivery and press Connect Google Ads. Sign in with Google and choose your account.

Open TikTok under Delivery and press Connect TikTok. Or open Advanced and paste your pixel ID and your keys from TikTok Events Manager.

Open ChatGPT Ads under Delivery. Paste your pixel ID and your Conversions API key. No sign-in.

Open Delivery. It shows per platform what was sent and when.

Look at the word next to the platform.

Sending, "waiting for the first conversion": the first lead or sale since the time on that row is still to come.

Off: press Manage, then Turn on.

Quiet or Failing: write to us.

Yes. Write to us and we set it up for you.

After the scan. Google actions are made at the moment you connect. Check the scan's list first, and switch off anything it misread.

Each lead type switched on at that moment gets its own conversion action, such as "Sightwick: Quote request". WhatsApp taps and bookings each get their own too.

In a category without a primary action, one new action starts primary. The rest start secondary. Google bids on those only once you make them primary or add them to a custom goal.

Keep one primary action per form. After connecting, check Goals in Google Ads.

How to keep one primary action.

Each lead that reaches Google Ads carries its value. Set your value before you connect Google Ads.

How to set your value.

On Leads: who got in touch, from which ad, and what came of it.

On Leads, press Update a lead. Pick Meeting, Qualified, Won or Lost. With Won you fill in the amount.

Copy the webhook URL from Leads, under Advanced, and let your CRM post to it. Zapier (paid plan), Make and a HubSpot workflow (Data Hub Professional) work too.

See the webhook format.

Sightwick adds a short code to the first WhatsApp message. That code ties the chat to the ad. Turn it on or off on Leads, under Advanced.

On Conversion actions, type an amount per action. For your deal value and close rate, write to us and we set them.

Until you send your numbers, a new site starts from our estimate: €5,000 times 0.2, so €1,000 per lead. A quote request is then worth €900.

Your deal value times your close rate, times a weight per action. A booked meeting weighs 1.00, a quote request 0.90 and an email click 0.35. These weights are our own assumptions.

Straight to wa.me or api.whatsapp.com, not to a page in between. The scan finds your WhatsApp buttons and widgets.

No. Your ad has to open your site first. Ads that open WhatsApp directly skip your site, so there is no tap to count.

A booking in a calendar embedded on your own site. Embed it before the scan runs. A booking page outside your site is not counted.

See the booking tools.

Yes, on a site without a shop, where the WhatsApp reference code is on by default. Name it in your privacy policy, or turn it off under Advanced on Leads.

Yes, on Leads. On a web shop, taps and bookings stay out of your ads by default.

Taps and bookings go back to Meta with their value. In Google Ads, taps and bookings each get their own conversion action. By default, one conversion per visit goes out.

Your free month starts at your first sale or lead, or 30 days after you add a payment method, whichever comes first. It has no limit on conversions. Cancel before it ends and you pay nothing.

Open Plan & billing in your dashboard and press Upgrade. Pick the plan you want and confirm. On Agency, write to us.

At 80% you get an email. Go over two months in a row and you move up one plan from the next month. We email you first and never stop measuring. On Agency we email you.

On Plan & billing, press Cancel plan. Your plan stays active until the end of the period you paid for.

On Plan & billing, under Invoices. You change your payment method there too.

Click your site name in the menu and press Add site. Pro covers 3 sites and Agency 10. Need more? Write to us: €150 a site on Pro, €100 on Agency.