Sightwick
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Server-side tracking, for owners who pay for ads

Spend on the ads that sell

Know which ads bring leads, when the visitor said yes to cookies.

Your marketer sets it up. You approve it.

Book a call Marketer? Start free trial

14 days free, no card. Your marketer starts it.

Every platform grades its own ads

Meta and Google each count the leads and sales their ads touched, by their own rules. Together they can claim more than you got, so your budget can follow their claims.

Meta
says it counts a lead or sale up to 7 days after a click on its ad, or 1 day after a view.1
Google Ads
counts a lead or sale up to 30 days after a click by default, Google says.2

Which ad brings your leads

Your count next to Meta's and Google's, when the visitor said yes.

Example
Spring offer on Meta €3,000 per ad Last 14 days
Ad Meta Your site
Leads Per lead Leads Per lead
Video: customer story 75 €40 60 €50
Photo: spring discount 125 €24 40 €75
Campaign 200 €30 100 €60

By Meta's count, the photo ad is the cheaper one, at €24 a lead. By your own count, the video ad is cheaper: €50 against €75. That's where your marketer moves the budget.

Your site sees clicks, not views, and ties a lead to an ad only when the visitor said yes.

Google Ads per campaign, Meta down to each ad. For a shop, with revenue.

Ad platforms chase what you count

Meta says it shows your ads to the people most likely to take the action you ask for.3 Google says its bidding can use AI to optimize for conversions.4

That works for ads your marketer can point at your own count.

  • Works with Meta and Google

    From its server, Sightwick can send your leads and sales to Google Ads, TikTok and ChatGPT Ads, when the visitor said yes. Meta can get them on Shopify, or when our scan finds no Meta pixel of yours.

  • Three actions, one lead

    A quote request, a phone click and a brochure in one visit are one lead. By default, Sightwick passes that on as one conversion.

  • Job applications stay out

    By default, Sightwick passes on no job applications and no visitors who leave at once. So ads pointed at your own count don't chase job seekers.

  • A booked meeting weighs more

    Each kind of lead gets an estimated value, so a booked meeting counts for more than an email click. Google says value bidding can run on estimates like a lead score.5

Leads found without building tags

  • Forms, buttons and bookings found

    Our scan finds your forms, phone and WhatsApp buttons, and booking and chat tools like Calendly and HubSpot. Embeds like Typeform and Intercom need a hand.

  • Leads from WhatsApp and phone

    A tap on your WhatsApp or phone button counts as a lead, with the ad behind it, when the visitor said yes. It counts the tap, not the call.

  • A lost form gets noticed

    Google says a tag removed by accident can leave conversions untracked.6 Sightwick scans your site every week, and a form missing from two scans in a row shows up on the dashboard.

What your marketer does

  1. Adds one line

    Our script goes in your site's head. On Shopify, plus one custom pixel.

  2. Picks what counts

    Our scan lists your forms and buttons. Your marketer picks the ones that matter.

  3. Connects your ads

    Links your ad accounts and tags the links of new ads, so running ads stay as they are. Your count per ad covers the ads with these links, when the visitor said yes. We help connect Meta.

What changes for you

Your part
Approve the setup, and tell your marketer what a new customer is worth to you.
Your tools
Keep GA4 and your Meta pixel. Sightwick adds your own count of leads and sales.
Your visitors
Your cookie banner decides. No banner? Then by default no lead is tied to an ad. Visitors who say no to cookies still count in your total, anonymously, but not toward any ad. Nothing about them goes to an ad platform, and what Sightwick stores stays in the EU.
Your money
After the free trial, the price follows your site's traffic: €199 a month excl. VAT covers 10k events, then €16 per extra 1k. A page view, lead or other measured action is one event. Cancel any month. See plans and prices

Tell your marketer yes

Got this from your marketer? Reply yes.

Book a call Marketer? Start free trial

14 days free, no card. Your marketer starts it.

  1. Meta Business Help Center, About attribution models and attribution settings: "Click-through: Counts events that occurred within 1-day or 7-day after a link click on your ad." "View-through: Counts events that occurred within 1-day after an impression of your ad." Archived copy of 31 August 2026, read 5 October 2026. Back
  2. Google Ads Help, About conversion windows: "the default 30-day conversion window". No date on the page, read 5 October 2026. Back
  3. Meta Business Help Center, About performance goals: "Show your ads to people most likely to take a specific action on your website." Archived copy of 4 September 2026, read 5 October 2026. Back
  4. Google Ads Help, About Smart Bidding: "bidding strategies that use Google AI to optimize for conversions or conversion value in every auction". No date on the page, read 6 October 2026. Back
  5. Google Ads Help, Value-based bidding for Search and Shopping: values can be "proxy values, like a lead score". No date on the page, read 5 October 2026. Back
  6. Google Ads Help, About data exclusions: "If a tag was accidentally removed from your site, Google Ads may not have tracked your conversions." No date on the page, read 5 October 2026. Back

The Example uses made-up numbers.