What each ad brought in

One sale, counted twice

A shopper clicks your Meta ad. Two days later, they click your Google ad and buy.

Meta can count that sale for its click. So can Google Ads.

Add up both reports and one sale shows up twice. A quote request too.

See where the next euro goes

Together the platforms count 129 sales. Sightwick credits 82, when the visitor said yes.

Prospecting NL comes out lowest. A campaign that opens journeys can score low, so look before you cut.

Leads work the same way: requests per campaign, next to the platform's number.

A worked example, not customer results.

Your count next to theirs

• Each sale or lead gets one credit at most, not one per platform.
• For the shopper above, it goes to the Google visit by default, when the visitor said yes.
• Per campaign, Meta's or Google's own number sits next to ours. For Meta, down to the ad.
• Every credited sale or lead shows how it links to the ad.
• Views leave no trace on your site, so only the platform counts them.

Both numbers for your campaigns

1. Book a 30-minute call. We add your domain and run the scan.
2. We link Meta and Google Ads with you. You choose which Meta actions count, such as purchases or leads.
3. Add our line to your site's head, plus a custom pixel on Shopify.
4. Paste our link tags in Google Ads, and in each Meta ad.

Where the count stops

• Credit goes to two visits at most, both in one browser: the first, and the one that converts.
• By default, the visit that converts takes it. If it came direct, the first visit does.
• A visit in between gets nothing. First a Meta click, then a Google click, then a direct buy: Google gets nothing.
• Without a yes from the visitor, a sale or lead still counts on your dashboard, with no credit.
• Platform numbers show for Meta and Google Ads, not for TikTok or ChatGPT Ads. For now, we link Meta with you on a call.
• Linking can also send your sales and leads to Meta and Google, when the visitor said yes. You decide when to link.
• With few sales a month, two weeks shows little. Judge a campaign once it has volume.