See which ad brought each lead
Each lead with its ad and deal.
30 days free, then billed monthly.
| Lead | Came from | Stage |
|---|---|---|
| Quote request |  Search brand | Won €2,400 |
| Phone click |  Prospecting NL | New |
| Meeting booked | Retargeting 30d | Meeting |
| WhatsApp click | Performance Max | Qualified |
| Contact form | Search generic | New |
| Quote request |  Video NL | Won €1,150 |
Google AdsMetaTikTok
ChatGPT Ads
Calendly
HubSpot meetings
WhatsApp
Webhook
Every lead, with its ad
- Forms, phone and WhatsApp clicks
- Bookings and chats
- The full customer journey
- Cost per lead per campaign
- Meta ad 12 Sep 09:14
- /pricing 12 Sep 09:15
- Google search 14 Sep 20:02
- Quote request 14 Sep 20:06
CRM deals back to your ads
Mark a meeting or a won deal, or send it from your CRM. It goes to Google Ads, Meta and TikTok with the ad that brought the lead.
| Deal | To | State |
|---|---|---|
| Won €2,400 | Google Ads | Sent |
| Meeting | Meta Ads | Sent |
| Won €1,150 | TikTok Ads | Sent |
Lower your cost per lead
See which campaigns bring leads that become meetings, and stop paying for the rest. Give each kind of lead its own value. A meeting is worth more than an email click.
| Action | Counts as | Value |
|---|---|---|
| Meeting booked | Primary | €1,500 |
| Quote request | Primary | €1,000 |
| Phone click | Primary | €400 |
| Email click | Secondary | €150 |
See which ad started each chat
We add a short code to the first WhatsApp message. Type that code in Sightwick and you see which ad started the chat. We don't read your messages.
| Lead | Came from |
|---|---|
| WhatsApp click | Search generic |
The code came with the first WhatsApp message.
Before you start
Do you count phone calls?
We count the click on your number, not the call itself.
Which CRMs work?
Any CRM that sends a webhook, or Zapier (paid plan), Make or a HubSpot workflow (Data Hub Professional).
Do you read WhatsApp messages?
No.
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30 days free, then billed monthly.
Screens marked Example show demo data or a worked example, not customer results.