Terms of service

These are the terms for using Sightwick. They are written to be read, not skimmed past. They also contain our data processing terms, so you do not need a separate document. Effective 27 October 2026. If you had an account before that date, this version applies to you 30 days after we email you about it.

Who we are, and who you are

"We" and "us" in these terms means Sightwick.

"You" means the business that uses the service. Sightwick is built for businesses, not for consumers. By using the service you confirm that you act in the course of a business or profession, and that the person accepting these terms may bind that business. You accept these terms when you start a trial, subscribe, or first log in to the dashboard.

What the service is

Sightwick counts conversions on your own website (quote requests, phone clicks, bookings, purchases and similar actions), gives each a value you set, shows which ad or source sent it, and, when you switch sending on, sends those conversions to the destinations you connect. You use it through the dashboard at app.sightwick.com and through one script that you place in the head of your site.

We scan your site to find the actions that count. The scan reads the public pages of the domain you give us and nothing else.

Your account and the trial

You sign up with your email address, Google or Apple. One email address has one account. If you sign in with Google or Apple using the same address and they verified it, we link that sign-in to your account, where needed after you log in once with your password.

A new account starts with a free month. The free month starts on the day we measure your first conversion, and at the latest 30 days after you add a payment method. It lasts 30 days, with no limit on conversions. Then your plan starts and we charge it. Cancel before then and you pay nothing. We email you before the free month ends. One trial per domain and per card or bank account. A domain that already had a trial or a plan gets no new trial: you choose a plan, and we charge it from day one. If the card or bank account you add already had a trial, we end the new trial right away and you pay nothing. For this we keep a code of the card or bank account, not its number, until two years after the trial.

If we set up the account for you, the trial needs no payment method, starts when the script is in your site and lasts the number of days we agree with you.

If a trial ends without a plan, because you cancelled or did not subscribe, measuring stops and we delete the trial site's data within 60 days. The same applies if your trial with a payment method turns into a plan and that plan ends before its first payment went through. If you sign up but do not add a payment method, measuring stops after 14 days and we delete the trial site after 30 days, just like a trial we set up that receives no event in its first 30 days. If you never pay for a plan, we delete your account and contact details 12 months after the trial ends; we keep only the domain and the code of the card or bank account.

Keep your login to yourself, and that includes the Google or Apple account you sign in with. You are responsible for what happens under your account, and for the logins you hand to colleagues or clients through the dashboard.

Every plan includes a setup call of 30 minutes. Measured within 7 days: if a conversion action we found is not measured within 7 days after you placed the script and joined the setup call, we set it up for you at no cost. Once per site. Order amounts outside Shopify are not included. This does not give a right to a refund.

Plans, prices and payment

The plans and their prices are on sightwick.com/pricing. Prices are per month, in euros, excluding VAT. Each plan includes a number of sites and a number of conversions per month. A conversion is an order or a lead that Sightwick measures on your sites: a submitted form, a booked meeting, a tap to call, email or WhatsApp, a chat, a trial sign-up, a page you set as a conversion on Conversion actions, such as your thank-you page, or another action you set as a conversion and send to your ad accounts. Other page views, scrolls, time on page, cart and checkout steps and job applications never count, also when you set them as a conversion. Every measured conversion counts, also when it is not sent to a destination. The same order counts once, and a page you set as a conversion does not count again on the visit of the order or form it belongs to. The same email address or phone number counts at most 5 times in 24 hours. Bots, test conversions and conversions with the email address of someone on your own account do not count. We count conversions on our server; the count in your dashboard is the count that applies. Each site may receive up to 100,000 visits a month for every started 100 conversions it has that month, and at least 100,000. A visit starts when someone opens your site, with or without consent. If a site goes above that, we contact you to agree a plan that fits; we do not stop measuring. On Pro and Agency, each site above the number in your plan costs the amount per site shown with the plan, per month. Scale is agreed per customer, by the year and on invoice. Done for you is a one-off service at the price on sightwick.com/pricing: we set up Sightwick on your site with the access you give us.

If your sites go over the conversions of your plan in two billing periods in a row, we move you to the next plan from the next billing period and email you before we do. Nothing is charged for the periods that already passed. We never stop measuring because you went over. After a move up you stay on the higher plan until you change it in Plan & billing; you cannot move to a plan with fewer conversions than you used in the current or the previous billing period. Above Agency we do not move you; we email you. We email you when you reach 80%. The conversion limit starts with your first paid billing period; during the free month the limit is the one in the paragraph on the trial.

You pay the plan monthly in advance through Stripe, our payment provider. You can cancel any month; the subscription ends at the end of the period you already paid for, and we do not refund part of a month. There is no setup fee.

If a payment fails, we tell you and try again. If it keeps failing, we can pause sending to destinations and, after a further notice, close the site. We can change prices with 30 days' notice by email; a change never applies to a period you already paid for.

Your site and your visitors

You may only connect a site you own or are allowed to measure on behalf of its owner. You are responsible for showing your visitors a consent banner where the law requires one, and for what you tell them about measurement. Sightwick reads the visitor's answer from that banner. Until you turn on Send everything under Cookies, a visit without consent is counted with a random key kept in the visitor's browser for up to 13 months, and neither the visit nor the key reaches a destination.

When you turn on Send everything, you instruct Sightwick to measure visitors who have not answered your cookie banner and to send them to Meta and TikTok in full. From visitors who refused, we send only an order or a submitted form, hashed and without an identifier, and we store nothing on their device. This goes through access tokens from your own Meta and TikTok accounts. Google Ads and Google Analytics only receive visitors who accepted cookies. You confirm that you have a legal basis for this on your site, including under the cookie rules and the terms of those platforms, and that you are responsible for it. We record who changed the setting and when. You can turn it off at any time.

If you connect a client's site, you warrant that the client has authorised you to engage us as a sub-processor and that you pass the data section of these terms on to the client. Toward us you remain the party responsible for that site, its logins and its payment.

You may not use Sightwick to measure or profile people in ways the law forbids, to collect health, financial or other special categories of data, or to track children. Audiences are not available for sites that sell health, financial or other sensitive products, and you may not report stages that reveal such data. You set the values of your conversions; we count, we do not vouch for the amounts you choose.

Data: we process, you decide

For the data of your visitors you are the controller and we are your processor. This section is our data processing agreement. A signed copy with the same content is available on request.

What we process for you. Subject: measuring conversions on your site and sending them to the destinations you switch on, for as long as you have an account. Data subjects: the visitors of your site. Data: page URLs and referrers, click IDs, a visitor ID (only with the visitor's consent, or while the visitor has not answered and Send everything is on), IP address and browser type, a hashed email address or phone number where your site provides one, the conversion values you set, the stages of a lead that you report to us (meeting, qualified, won with amount and deal ID), and a reference code added to the first WhatsApp message of a visitor who accepted marketing and analytics cookies, or while the visitor has not answered and Send everything is on. When you report a stage you can also give the expected deal value and the chance of winning the deal; we use these only to set the values we send for that lead. With the visitor's consent, or while the visitor has not answered and Send everything is on (never from a form left half-filled), we also process the name, company, email address and phone number they give on your site, including in a form left half-filled, which we keep encrypted, and a customer ID you pass to us. We keep events for 25 months so you can compare year on year; a person's profile, which links their visitor IDs and holds the hashes and the customer ID, for 25 months after it was last updated; the name, company, email address and phone number for 180 days after they were last given; the hashes on events, browser identifiers, the register of leads and the sending log for 90 days; the stages you report for 35 days. Sightwick does not read WhatsApp messages.

Instructions. We process only on your documented instructions; the settings in your dashboard are those instructions. If we think an instruction breaks the law, we tell you before we follow it. We do not use your visitor data for our own purposes, and we do not sell it.

Who receives it. We share your visitor data only with the destinations you connect and switch on: Google Ads, Meta, TikTok and Google Analytics 4. If you connect ChatGPT Ads, OpenAI receives the conversions you send there. Sending to a destination is your instruction to us. Google and Meta are each a separate controller of what they receive and process it under their own terms, partly in the United States under the EU-US Data Privacy Framework. TikTok processes what it receives under its own terms, partly outside the European Economic Area under adequacy decisions or the European Commission's standard contractual clauses. OpenAI processes what it receives under its own terms, partly in the United States under the European Commission's standard contractual clauses. Beyond that, only the sub-processors below see your data:

• Hosting and backups: our hosting provider, Germany
• Payments: Stripe Payments Europe, Ltd., Ireland (billing data only, no visitor data)

This list was last updated on 17 September 2026. A current list of our sub-processors, with their names, is available on request at info@sightwick.com. We tell you by email at least 30 days before we add or replace a sub-processor. If you object on reasonable grounds and we cannot resolve it, you may end the contract before the change takes effect.

Security. Everyone who works with your data for us is bound to confidentiality. We protect the data with TLS in transit, hosting in the European Union, access limited to named people, a daily backup, and encryption of the ad platform tokens at rest with a key kept outside the data and its backups, and we keep those measures up to date. We tell you without undue delay if we learn of a breach that affects your data.

Help and checks. If a visitor asks you to see, correct or delete their data, we help you within the time the GDPR gives. We help you with data protection impact assessments and with consultations with the supervisory authority where they concern our processing. Once a year, or after a breach, we answer your written questions and show the evidence you reasonably need to check that we comply; an audit on site is by appointment and at your cost.

At the end. Until your subscription ends you can export your data with Export in the dashboard. After it ends we keep your visitor data, within the periods above, until you ask us to delete it. Email info@sightwick.com and we send you a copy or delete it, except what we must keep by law. How we handle data about you, the customer, is in our privacy statement.

The destinations you connect

You can connect Google Ads, Meta, TikTok and Google Analytics 4 to Sightwick. By connecting a Google Ads or Meta account you allow us to: see which accounts your login can manage, so you can pick one; read the campaign, ad and spend figures of the account you pick; create or select the conversion actions that Sightwick sends to; and send conversions to that account. We use that access for nothing else. Google asks you for two permissions for this (Google Ads and Data Manager); both are needed. For TikTok you paste your pixel ID and an Events API access token from TikTok Events Manager. We use that token only to send conversions to that pixel, plus one check when you connect and a test event when you ask for one; we read nothing from your TikTok account. ChatGPT Ads you connect with a pixel ID and a Conversions API key that you create in your own OpenAI Ads Manager; we use that key only to send conversions.

With your visitor's consent, and only where your site provides them, a conversion carries the click ID, a hashed email address or phone number, a hashed visitor ID, the IP address and browser identifiers, because the platform needs them to match the conversion to the click. Without consent nothing is sent, unless Send everything is on for that site. Google never receives it.

A stage you report (a meeting, a qualified lead or a won deal) goes to Google Ads, Meta and TikTok when you connected them and switched sending on, and only for a visit that had consent or, to Meta and TikTok, a visit that had not answered while Send everything was on. TikTok receives no qualified leads; ChatGPT Ads and Google Analytics 4 receive no stages. A lost deal you report goes, under the same conditions, only to Google Ads and Meta, as its own conversion with the value you choose for lost deals on the Leads screen (by default 10% of the expected deal value); you can turn this off there. When a deal is won and its qualified lead was sent to Google Ads, we update the value of that qualified lead in Google Ads to the deal amount, unless you turn this off on the Leads screen; we keep the record of these updates for 90 days. Besides the stage, the amount and the deal ID you report, everything it carries comes from the visitor's first visit; an email address, phone number or reference code you give us only serves to find the lead. Each platform credits a stage only to its own click or view within its own window, so the figures of two platforms do not add up. Report a WhatsApp lead with its reference code, never with the phone number the message came from.

You can revoke the access at any time: Disconnect on the Google Ads or Meta screen erases the token on our side and revokes it at Google or Meta; you can also revoke it in your Google or Meta account. For TikTok, Disconnect erases the key you pasted on our side; the token itself lives in your TikTok Events Manager. For ChatGPT Ads, Disconnect erases the key on our side, and you delete the key itself in OpenAI Ads Manager. Either way we stop within a day. Sightwick's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. The platforms decide for themselves what they do with the conversions we send; we are not responsible for their decisions or their reports.

Availability

We run the service so that it is available around the clock, but we do not guarantee uninterrupted availability. We can take the service down briefly for maintenance and try to do that at quiet hours. A gap in measurement is not something we can restore, and it does not give a right to a refund, except where the law says otherwise.

What is ours and what is yours

The software, the scan, the dashboard and the script stay ours; you get the right to use them for your sites for as long as you have an account. Your data stays yours. We may use figures that cannot be traced to you or your visitors, such as how many sites run a certain consent banner, to improve the service.

Liability

We are liable only for direct damage caused by a breach of these terms on our side, and only up to the amount you paid us in the 12 months before the damage occurred. Direct damage means the reasonable costs of establishing the cause and extent of the damage, of preventing or limiting it, and of getting the service to do what these terms say. The cap is a total for all claims in any 12 months.

We are not liable for indirect damage, such as lost revenue or lost ad performance, for decisions you or a platform take on the basis of our figures, or for values, settings and consent banners you configured yourself. Nothing in these terms limits liability that cannot be limited by law.

You indemnify us against claims from your visitors, your clients or a supervisory authority that arise from your site, your consent banner, the values and settings you chose, your instructions, or use of the service in breach of these terms.

Ending

You can end your subscription any month, as described above. We can end or suspend your account if you break these terms, if a payment keeps failing, or if your use puts the service or other customers at risk. We tell you why, and where possible first; if your use threatens the security of the service or other customers, we may suspend first and tell you straight after. If we stop offering the service, we give you at least 60 days' notice.

Changes to these terms

We can change these terms. We email you at least 30 days before a change takes effect. If you do not agree, you can end your subscription before that date; using the service after that date means you accept the new terms.

Dutch law

Dutch law applies to these terms. A dispute goes to the competent court in The Hague, the Netherlands, unless the law gives you the right to another court. If part of these terms turns out to be invalid, the rest stays in force.

Questions

Anything unclear: email info@sightwick.com and we answer within one working day. See also the support page.

Contact

Sightwick is a trade name of Fumegrab, registered with the Dutch Chamber of Commerce (KvK) under number 88503402. Address: Amstelhof 77, 2262 EG Leidschendam, the Netherlands. Email: info@sightwick.com.