Your buyers ask ChatGPT first. See which of them sent the quote.
Sightwick recognises the visit that starts in ChatGPT, follows it to the quote request or phone click on your own site, and sends that conversion back to ChatGPT Ads with its value.
- Recognised at the door: chatgpt.com as referrer, or your tagged link in the answer.
- Counted, always, even when the visitor declines the banner.
- Sent back with a value, so ChatGPT Ads learns from real quote requests, not clicks.
Included in every plan. 14 days free on your own domain, and nothing leaves until you switch sending on.
Conversions from ChatGPT
4
Sent back to ChatGPT Ads
2
Value sent back
€2,000
Somebody asks ChatGPT which heat pump installer to call. It names you. They click, read your prices, and send the quote request the next day from their laptop.
In your analytics that lead is "direct". In ChatGPT Ads it never happened.
Sightwick gives it back to ChatGPT.
ChatGPT gets its own row, next to Google and Meta.
Attribution › Sources shows how many quote requests started in ChatGPT, what they are worth, and how that compares with your paid channels. Referred means we saw chatgpt.com send the visit; tagged means your own link in the answer carried the tag.
| Source | Conversions | Share | Value |
|---|---|---|---|
| google.com proven | 19 | 45% | €19,000 |
| chatgpt.com referred | 12 | 29% | €12,000 |
| meta proven | 8 | 19% | €8,000 |
| direct | 3 | 7% | €3,000 |
Three steps, and ChatGPT starts learning from your quote requests.
The scan, on the call
About eight minutes. We add your domain, the scan finds your form and phone number, you say what counts and what it is worth.
One line in the head
From that moment every visit from chatgpt.com is recognised, banner declined or not. No tagging needed; tagged links are read as well.
ChatGPT Ads connected
Your keys go on for you. Each quote request leaves once, with its value, and only with a yes on the banner.
Four questions about ChatGPT tracking.
How do you know a visit came from ChatGPT?
Two ways. The browser tells us chatgpt.com sent the visitor, or the link ChatGPT showed carried your own tag. The first is marked referred, the second tagged, and you see which one under every row.
Why does GA4 show almost nothing from ChatGPT?
Part of it lands under direct when the referrer is stripped, part under referral, and a declined banner keeps GA4 from seeing the visit at all. Sightwick counts the visit on your own site first and reads the source before anything else can lose it.
What exactly goes back to ChatGPT Ads?
The conversions you ticked on the call, each once, with the value you set. Only for visitors who said yes to the banner. A declined visit is counted for you but never leaves.
Is this a separate product?
No. It is the same line, the same scan and the same Attribution screen. ChatGPT is one more source and one more destination, included in every plan.
Find out how many of your quote requests started in ChatGPT.
Start the trial on your own domain, or set up a call and we scan your site during it.