See for yourself
Stop paying for the wrong ads
Check your site free and see what your ads miss.
From €49 a month. First month free, card or iDEAL needed.
Your ads say
129 salesYour shop says
82 sales| Campaign | Platform says | Really sold |
|---|---|---|
 Prospecting NL | 21 | 8 |
 Search generic | 26 | 20 |
Signs your ad tracking is broken in 2026
- Meta says 4.2x ROAS. Your shop says 2.1x.
- Your best ad dies 48 hours after you scale it.
- You switch off ads that were making money.
- The algorithm only sees 4 in 10 of your sales.
- You get leads but don't know which ad sent them.
- You blame Meta. It's your tracking.
Check your own site free
We check up to 5 pages and show what your ads miss.
- No account needed
- Results in under a minute
- Email the result to your agency
| Found on the site | Result |
|---|---|
| Forms | 2 |
| Phone | 1 |
| 1 | |
| None found | |
| Meta pixel | Found |
| Google Ads tag | Not found |
Calls and email: a pixel counts the click, not the lead.
See which campaigns lose money
Meta says 21 sales. Your shop says 8.
- Real ROAS per campaign
- Each sale counted once
- For Meta, down to the ad
| Campaign | Platform says | Really sold | Real ROAS |
|---|---|---|---|
| Prospecting NL | 21 | 8 | 0.88× |
| Search generic | 26 | 20 | 2.36× |
| Lookalike buyers | 16 | 9 | 1.62× |
| Performance Max | 22 | 14 | 2.67× |
| Retargeting 30d | 21 | 12 | 3.11× |
| Search brand | 23 | 19 | 9.82× |
| All 6 | 129 | 82 | 2.40× |
Under 1×, a campaign loses money.
What Meta and Google say
-
Meta: 7 days
By default, Meta counts a sale up to 7 days after a click on its ad, or 1 day after a view.
-
Google Ads: 30 days
By default, Google Ads counts a sale or lead up to 30 days after a click.
-
17.8% lower cost per result
Meta says advertisers who also send their sales from a server paid 17.8% less per result on average.
So Meta and Google can both count one sale. Sightwick counts it once.
Before you start
Why do Meta and Google say more than my shop?
Each counts a sale for its own ad. When both ads helped, both count the same sale.
What does the free check look at?
Up to 5 pages of your site: forms, buttons, phone, email and WhatsApp links, bookings, chat and checkout, and which pixels and tags load.
Do I need a developer?
No. Whoever can edit your website can paste it in. For embeds like Typeform and Intercom, we help you set them up.
Stop paying for the wrong ads
From €49 a month. First month free, card or iDEAL needed.
Screens marked Example show demo data or a worked example, not customer results.