Sightwick
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For B2B and e-commerce sites that run ads

Recover the 40% of conversions Meta and Google miss.

Every quote request, call and order counted, with the ad that earned it.Server-side conversion tracking: every quote request, call and order counted on your own site, with the ad that earned it.

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14 days free, no card.

Live events Example receiving events this morning

Counted by the site

10

Seen by the pixel

6

Missed by the pixel

4 · 40%

09:52Quote request · Google search ad · no pixel on the page€1,000
09:47Phone click · Meta ad€1,000
09:44Meeting booked · Meta ad€1,000
09:41Quote request · Meta ad€1,000
09:40Form start · Meta ad–
Sends every conversion back to
Meta Ads Google Ads TikTok Ads ChatGPT Ads

A declined banner, a blocker, a page without a pixel: four in ten quote requests never reach Meta and Google.

Meta and Google optimise on the other six.

Count all ten.

Counted by your site 10
Seen by a pixel 6
Missed by that pixel 4

Example. Your own numbers start on day one.

How many of yours go missing?
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Stop losing quote requests to the banner.

Every request, call and booking lands in Live events within seconds.

Live events Example
19:41 Quote request · Google search ad €1,000
19:38 Form start · laptop –
14:02 Pricing page view · Meta ad · phone –
11:20 Phone click · no analytics consent €1,000

See what each ad really earned.

Each platform's number next to your site's, per campaign.

Attribution Example
Campaign Platform Your site Missed
Heat pumps 32 50 36%
Retargeting 12 48 75%
Lookalike 30 30 0%
Brand 22 32 31%
All four 96 160 40%

Phone first, laptop later. Credit for both.

A pixel sees two strangers. Sightwick sees one journey and splits the €1,000.

Lead value is yours to set: €4,000 deal × 25% close rate = €1,000.

Journey one quote request, two devices Example
Tue 14:02 Meta ad to pricing page · phone involved
Tue 19:38 Google search ad to form start · laptop involved
Tue 19:41 Quote request · laptop €1,000
Credit Google Ads 75% · Meta 25% · your rule click id seen

Half never reach the form.See where readers stop.

Drawn on a screenshot of your page, not a chart. Findings lists what is wrong, worst first.

Reading depth /warmtepompen Example
54% stop reading here
quote form

100%

read the prices

46%

reach the form

8%

start it

1%

send it

Live on your site in three steps.

Add your domain

The scan finds your form, phone and booking widget, no tagging needed.

One line in the head

Paste it; Shopify shops add one custom pixel.

Connect your ad platforms

Meta, Google Ads, TikTok, GA4 and ChatGPT Ads now; Klaviyo on the roadmap.

Pay for the sites you run.

No setup fee, 14 days free, cancel any month.

Sites you run
1
Start covers one site. Pro from the second.

Start

recommended for you

€199€99first month

Then €199 / month · excl. VAT

Events included

10k / month

€16 per extra 1k events

  • 1 site
  • The scan, Live events, Overview, Impact
  • Attribution per campaign
  • Reading depth
  • Sending to Meta, Google Ads, TikTok and GA4
  • Email

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Pro

€499€249first month

Then €499 / month · excl. VAT

Events included

50k / month

€10 per extra 1k events

  • Up to 3 sites, then €158 per site
  • Everything in Start
  • Compare pages and Findings
  • Consent screen and Delivery log
  • Logins for colleagues
  • Email, reply the same working day

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Subscribe

Agency

€1,299€649first month

Then €1,299 / month · excl. VAT

Events included

250k / month

€6 per extra 1k events

  • Up to 10 sites, then €118 per site
  • Everything in Pro
  • All clients in one table
  • A login per client, their own site only
  • Onboarding call per client
  • Email, reply the same working day

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Subscribe

Custom

Your rate

Events included

1M+ / month

Best rate per 1k events

  • Unlimited sites
  • Everything in Agency
  • Your own event volume and retention
  • DPA on your own template
  • A named contact
  • Personal onboarding

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An event is a page view, signal or conversion your site sends; reading depth, visit starts and bounces do not count. Most B2B sites stay inside Start.

Eight answers before you start.

Does this work without a web shop?

Yes. It was built for quote forms, phone clicks and bookings.

Where does the 40% come from?

An industry estimate of what browser pixels miss: ad blockers, Safari's tracking limits and declined cookies. Impact, in your dashboard, shows your own number.

Does it replace my pixel or Google Tag Manager?

No. One line next to your pixel and GTM, and each platform still counts a request once.

Why does Meta count more requests than my inbox?

Meta counts by its own rules; your site counts each request once.

What about consent and the GDPR?

Your banner decides, and doubt counts as no. Nothing is stored before consent, and a declined visit never leaves.

Does it work for an agency with several clients?

Yes. Every client in one table, each with a login that sees only their own site.

Do I need a developer?

Someone with access to your site's code or GTM; Shopify shops add one custom pixel. For Google Ads and Meta, whoever runs your ads signs in once in the dashboard; for TikTok they paste two keys.

What does it cost?

From €199 per month for one site, €499 for up to three, €1,299 for agencies with up to ten clients, first month half price.

Spot which client needs you today.

One row per client, in order of need.

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All clients 2 clients. Nothing needs you. Example
Client State Conversions Value
Installer measuring 160 €160,000
Furniture shop measuring 311 €40,430

See your own gap before you pay anything.

Cancel by doing nothing.

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How your data is handled

  • Hosted in the EU.
  • A declined banner is counted without an ID.
  • Nothing leaves until you switch sending on.
  • DPA on request.