Integrations
Where your conversions go, and where the figures come from.
Meta Ads
Conversions go back to Meta with their value through the Conversions API, next to the pixel you already run, each counted once. Spend, campaign figures and ad images come in for Attribution and Creatives.
Google Ads
Conversions go back as offline conversions to the conversion action mapped for you, with their value. Spend and campaign figures come in for Attribution.
Google Analytics 4
Conversions are sent to GA4 through the Measurement Protocol, so your GA4 reports carry what your site counted.
Shopify
One custom pixel brings Checkout started and Purchase from the shop, with the order value and the shopper's consent answer.
TikTok Ads
Conversions go back to TikTok Ads with their value, so its bidding learns from real quote requests and orders.
ChatGPT Ads
Visits that start in ChatGPT are recognised at the door, and the conversion goes back to ChatGPT Ads with its value. See the ChatGPT tracking page.
Klaviyo
Conversions and the identified visitor reach Klaviyo, so flows fire for the people a pixel missed.
Nothing leaves to any platform until you switch sending on, and only with a yes on the visitor's banner.