Articles
Where conversions get lost, and what can and can't be fixed.
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Meta view-through conversions vs your count
What Meta and Google Ads claim per campaign, beside your own count.
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One lead, not three conversions
Why one visit can count three times, and how to send one.
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ChatGPT Ads only learns from the conversions you send it
Where ChatGPT visits get lost or mislabelled, what ChatGPT Ads counts, and which part of the gap Sightwick can close.